Tag: Super Bowl commercials


Super Bowl Commercials or Just Commercials?

February 2nd, 2012 — 3:41pm

Superbowl Sunday is watched just as much for the game as it is for the commercials. Getting a spot on the commercial is pricey, at a whopping $3.5 million bucks for a 30 second spot. But, is the price is worth it? Well, each year the commercials not only receive millions and millions of live impressions, but also stream virally on YouTube and are shared on other social media platforms. Blogs compare, experts rate, consumers comment, we all watch. An example?  In 2000, when Anheuser-Busch aired their now iconic “Wassup” commercial, “Wassup” was adopted into American vocabulary after it aired. From commercial on the Super Bowl, into Merriam Websters. That’s impact.

This year, Welt noticed that, more than usual, Super Bowl commercials are being previewed before the big game. As of February 1, fourteen brands, including the ever so anticipated Volkswagen, had launched the commercials. But why? Anticipation makes the commercials all that more exciting. Continue reading »

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Super Bowl Ads: Were they worth it?

June 10th, 2010 — 1:14pm

Maybe it was the beer or that my team wasn’t playing, but I can hardly remember the Super Bowl. I know New Orleans won and that Betty White was in a hilarious commercial. That’s it though.

Companies spent big money for commercials during the big show. In our new segment Welt Walking, we set out in an incredibly scientific manner to see if the public remembered the commercials. Check it out…
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