Tag: Super Bowl


Super Bowl Commercials or Just Commercials?

February 2nd, 2012 — 3:41pm

Superbowl Sunday is watched just as much for the game as it is for the commercials. Getting a spot on the commercial is pricey, at a whopping $3.5 million bucks for a 30 second spot. But, is the price is worth it? Well, each year the commercials not only receive millions and millions of live impressions, but also stream virally on YouTube and are shared on other social media platforms. Blogs compare, experts rate, consumers comment, we all watch. An example?  In 2000, when Anheuser-Busch aired their now iconic “Wassup” commercial, “Wassup” was adopted into American vocabulary after it aired. From commercial on the Super Bowl, into Merriam Websters. That’s impact.

This year, Welt noticed that, more than usual, Super Bowl commercials are being previewed before the big game. As of February 1, fourteen brands, including the ever so anticipated Volkswagen, had launched the commercials. But why? Anticipation makes the commercials all that more exciting. Continue reading »

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Super Fail XLV

February 7th, 2011 — 9:56am

Last night I had a post-Chinese-food feeling: that feeling when you stuff your mouth like it’s Thanksgiving, just to feel hungry an hour later. Rice Bowl XLV had a lot of hype, with nothing to show for it. For many, the game is an addendum to the commercials. This year, both disappointed. But with the going rate for a 30-second spot in Super Bowl XLV at a cool $3 million, why would companies spend that kind of cash just to feature run-of-the-mill commercials? If a business is going to spend $3 million for the spot, only to cut corners on ideation and production, maybe that money would be better spent elsewhere. Are we still in a recession? Continue reading »

3 comments » | Welt

Super Bowl Ads: Were they worth it?

June 10th, 2010 — 1:14pm

Maybe it was the beer or that my team wasn’t playing, but I can hardly remember the Super Bowl. I know New Orleans won and that Betty White was in a hilarious commercial. That’s it though.

Companies spent big money for commercials during the big show. In our new segment Welt Walking, we set out in an incredibly scientific manner to see if the public remembered the commercials. Check it out…
Continue reading »

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It’s Lindsay!!!!

March 10th, 2010 — 4:46pm


Regardless of the connotations, I would be hard-pressed to associate the first name Lindsay with the socialite Lindsay Lohan. But this is essentially the premise that Miss Lohan is going to court with.

She is suing E-Trade for defamation to the tune of 100 million. The commercial aired during the Super Bowl as part of a successful ad campaign for E-Trade. Continue reading »

3 comments » | Welt

Tebow to Play in Super Bowl

January 28th, 2010 — 10:40pm

Tebow

I bleed red…and black. For all of you outside of Cincinnati, those are the colors of my beloved Bearcats. You may remember them as the same team embarrassed by Tim Tebow in the Sugar Bowl earlier this year.

Today, Tebow is in the news for another reason. He will be featured in a Super Bowl commercial this February promoting a pro-life stance. His mother was pregnant with him while living in the Philippines. Complications arose. Her doctor recommended abortion in order to save her life. She obviously didn’t listen, and twenty years later we inherited one of the youngest Heisman winners in history.

I’m not going to get my soapbox out and tell you why you should or shouldn’t have a take on this ethical issue. I will however let Jan Crawford explain why this story concerns advertising in general:

Jan Crawford Blog

What is the ethical boundary for advertising? Should we leave it up to networks to decide what’s appropriate for the American people?

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