Tag: Welt Branding

Is Your Service Brand Authentically Kind?

May 6th, 2013 — 9:36am

Is your Service Brand “authentically kind”?

I ask this because there are many brands these days that have taken on the tenor of the times. They are unabashedly exactly who they say they are, they are uncompromisingly themselves, and they give everything that they say they will deliver. But when you meet face to face or over the phone or the web with their reps, you get something that is professional, sometimes even passionate, but often times a little shy of just simply human.

Let’s talk about service marketers, and what that means. You can offer the best products, served with the most efficiency, and even produce the best results, but they leave their buyers knowing that they have bought into something that is iconic-ally true, but somehow hollow. Even though it has a strong brand character, you get the sense that the people behind it understand what they are doing, but they may not understand people that well.

Having said that, let me tell you about a brand that seems to want to make real contact, in a truly human way. Consumers are just people, and in Service Marketing, you are rarely calling for service because you are happy, and everything is working well. You are frustrated, you are often confused, and unsure of what to do. That frustration bubbles off of you, no matter how good your “poker face” happens to be.

You want someone who is going to help you do better than you were doing before you called, and make you feel, well…Smart again.

Recently, when my AC went out, we called service professionals, they sent me someone promptly, Larry, the technician, and Luis, the product specialist knew what they were talking about, and they took the time to help me understand what needed to be done, and my options for doing it. I felt informed, and prepared. In the end, I didn’t feel like I was dealing with an adversary, or that the goals of me, as a consumer, were not in alignment with them, as the service provider.

I felt SMART.

I felt like I made the right decision when I called them.

It didn’t take much, it just took the understanding from everyone in the organization that if I had called them, I needed them to bring expertise, education and understanding about what I was going through, and maybe a little compassion and empathy.

If you work for a service brand, and you believe in what you are selling, and love your brand, then take some time, start a conversation with your customers, ask them how they felt when things went wrong, and how they felt when you made it better, and how the journey between those two points impacted them on a human level. If you do this, you won’t just delight the consumer, but you will have made an “authentically kind” choice, and that will be how your brand is remembered.

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5 Most Tweetable Moments at #BoldFusion

November 30th, 2012 — 4:39pm

As proud sponsors of the Digital Green Room at this year’s Bold Fusion event, Welt has narrowed down our top five favorite tweets from yesterday. That means if you weren’t able to attend the event this year…you are in luck: you can capture a glimpse of it right here.

We were glad to see the event be such a success, and the best #BoldFusion to date!

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Spotlight: 5 Cincinnati Blogs You Should be Following

October 3rd, 2012 — 8:25am

This week we give a preview of 5 Cincinnati blogs you might want to add to your RSS reader.

Digging Cincinnati History

If there’s anything that we Cincinnatians love, it’s having the inside scoop…Or, at least, thinking we’re onto something exclusive!

And, because as Brandlings we’re always up for learning more about our history, we can’t get enough of Digging Cincinnati History, which uncovers fascinating stories about the buildings and families that have played a part in Cincinnati’s narrative. The blog—which allows you to view the graphics in multiple ways (sidebar, snapshot, timeslide, flipcard, magazine style, etc.)—reveals charming photographs and artifacts from our city’s past. “I believe buildings have ancestors, just like people,” says blog author Ann Senefeld.

How did the blog start? “I turned my research into blogging at the suggestion of a friend…Blogging gave me a way to showcase the every day stories of Cincinnati history through buildings and to find clients who may be interested in researching their own properties.”


One of the most underrated things about Cincinnati: our food! Fellow adwoman Courtney Tsitouris started the Epi-Ventures food blog in 2010. “I’m the kind of person who reads a cookbook in bed like a novel—and I think the really good ones are part biography, part textbook, part teacher, and part entertainer.”

We like her initiative and that entrepreneurial spirit that shows up throughout her posts. She seems to know exactly what makes her blog so popular when she describes what she aimed to do when she started the blog: “I wanted to tell a good story, share a good recipe, maybe share a technique, and call it a night. If I’ve done any of those things, I’m happy.”

Cincinnati Blog

Well, the name might say it all: The Cincinnati Blog covers all things Cincinnati—and its been around for quite some time. The blog almost acts as a watchdog—calling people, politicians, and even news outlets out and covering all things news, media, and Cincinnati-related. If you like great analysis and a strong opinion to go with, you’ll love to check in on this blog for the latest news you should know about.

Kate’s Random Musings

Katy Crossen, aka Kate the Great, has one of the most popular blogs in Cincinnati, Kate’s Random Musings. The title really does say it all: her posts have ranged from “Mother Nature Strikes Back,” to reflections on where she is in life, to opinions on the men of Downtown Cincinnati, to an amusing laundry list of what she’s fantasizing about, and even an Ode to George Bailey, among other things in its more than eight year run. “Sometimes I can be very silly, and sometimes I can be very serious, but it’s always personal and honest, and I think that’s why the blog resonates with people,” she tells Welt.

Perhaps adding some advice to both companies and individual bloggers alike, she adds, “I only write when I’m inspired by something, and I hope my readers find something they can appreciate in my posts, too.” One thing is for certain: no list would be complete with a mention of her blog, since after all, she’s been deemed by many as the leader of social media in Cincinnati.

Welt’s Smackdown

What do hipters, Peta, online dating, KFC and even Lady Gaga have in common? They’ve all been covered on our blog, the Smackdown. It’s one part pop culture, one part design, and of course, one part marketing strategy. And if I do say so myself, it doesn’t get any better than that…and in honor of our blog, here’s a look back at one of our earliest posts, with a line that still rings true today: “We are diverse in style and thought and yet we combine to be so LARGE for a small group.”

Have another blog that we should feature next? Hit us back at @weltbrand or @kimbrandling

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Wolf & Co. Bistro – Tri-State’s New Hidden Gem

September 7th, 2012 — 1:54pm

Hidden in Covington, KY is a little gem of a restaurant, Wolf & Co. Bistro. The bistro has been critiqued by food blogger, Julie Niesen Gosdin, has been covered on Cincinnati.com, and Metromix Cincinnati. They have a 5 star rating on Yelp, and a 93 percent recommendation rate on Urbanspoon.

Wolf & Co. Bistro has introduced a new concept for a sophisticated gourmet meal. Every week they host a Supper Club in which you sit at communal tables and enjoy a delicious (and healthy!) four-course meal.

Casey Osinski, a Cincinnati foodie who has attended the Supper Club, remarks that, “Wolf and Co. Bistro provides the diner with a unique experience, especially for the area, with their dimly lit ambiance, communal seating style, and open BYOB policy. And the creatively plated food was delicious to boot.”

Head chef and owner, Kevin Rayoni, is a culinary artist. His creative appetite and passion for his work is absolutely evident in his cuisine. Additionally, the simplistic nature of the bistro only adds to the ambience of the evening and overall experience.

The Bistro encourages you to bring your own bottles of wine for the dinner – and if you’re not sure what kind of wine to bring, don’t worry! They will email you a list of recommendations to pair with each meal.

Below are the dishes our brandling, Alexandra Henderson, had yesterday evening.

Grilled Watermelon, Housemade Ricotta, Fennel, Oranges, Raspberries, Watermelon Vinaigrette

Seared Tuna, Radicchio, Scallions, Lemon Citronette, Thyme Oil

Peach-Soy Glazed Flank Steak, Pommes Fondantes, Swiss Chard, Shallot-Corn Soubise

Poached Pears, Walnut Mousse, White Chocolate, Local Honey

If you’re looking to do something a little different and have a wonderful meal while you’re at it, RSVP at Wolf & Co. Bistro’s Supper Club. Follow them @WolfandCoBistro and on their Facebook page for updates on their menu, wine recommendations, and hours of operation.

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Ikea Gone Posttjänster…in a Good Way!

August 31st, 2012 — 9:56am

Let’s face it: almost everyone loves Ikea for their awesomely innovative space (and wallet) savings solutions. For us marketers, Ikea’s ability to constantly create and surprise us with new ways of reaching out to consumers is an absolute inspiration. As Ikea clings to direct mail as a form of advertising, we are very impressed with their design and the way that they dovetail their print marketing into digital.

Check out our design blog, gnomeflash, for a glimpse into their newest direct mail piece. Proof that direct mail can still work!

Could your brand use a direct mail piece?

Hit us back at social@weltbranding.com or leave us a comment!
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