October 14th, 2011 — 2:30pm
If you’re not trying to build better relationships, open two-way channels, and deepen the engagement between your brand and your consumer, than why are you using social media?
As “civilians,” social media makes it easy for us to share our feelings, ideas, viewpoints and ourselves. We touch a lot of people in one post. But when you’re a business, or more importantly a brand, the implications and interpretations of this information are also limitless. There are many ways to abuse and over-use social media. More importantly, social media isn’t (necessarily) meant to take the place of other media, it’s a tool to improve our ability to connect, and in most cases should be used in conjunction with a solid mixed media approach. Social media requires support and a lot of hard work, right?
Well, considering we use social media to better connect with our consumers, it might be worth taking a look at how the platforms affect them. A research study at Edinburgh Napier University suggests that Facebook usage creates stressors that impact users anxiety levels. Psychotherapist Stacey Nunez agrees that Facebook can cause severe angst and even depression. She explains that cyber-stalking and romanticizing about photos makes it difficult for a person to connect via face-to-face interaction, it creates false expectations, and that it lowers self-esteem. In short, she asserts Facebook enhances stressors and makes it difficult for managing adversity.
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May 27th, 2011 — 7:29am
Facebook launched photo tagging for pages this month. Now anyone can tag products alongside the people in your pictures. I recently had first-hand experience of why this could be the new “power tool” for a brand’s page.
Last week, pleased with the results I was getting from an expensive new home appliance, I decided to post a photo of it. I was amazed one mediocre photograph generated more feedback in one day than anything I’d posted in weeks. How is it a vacuum cleaner can accrue so much attention?
Well, I’d ponied up for a Dyson. Thanks to great advertising, strong design, and an impressive price-point, the everyday Joe sees them as the leader of the vacuum pack.
My friends responded to the Dyson brand strong enough to act on it. The comments were equally divided between gentle ribbing and enthusiastic sharing of their own Dyson experiences. Continue reading »
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May 24th, 2011 — 3:21pm
Last week, Apple inked a cloud-music licensing agreement with EMI Music. They’ve signed Warner Brothers, and are working Universal and Sony.
But why isn’t the headline about EMI signing up with Apple?
EMI already tested the waters with an iPad app, so it’s clear they’re embracing the union. It’s a little startling to remember there still are music labels when you’ve gotten accustomed to buying individual tracks. Labels rank lower in public opinion than the guys who delivered the iPod.
…for the rest of the entry, join us on Generation Nerd…
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