Tag: Welt


Spotlight: 5 Cincinnati Blogs You Should be Following

October 3rd, 2012 — 8:25am

This week we give a preview of 5 Cincinnati blogs you might want to add to your RSS reader.

Digging Cincinnati History

If there’s anything that we Cincinnatians love, it’s having the inside scoop…Or, at least, thinking we’re onto something exclusive!

And, because as Brandlings we’re always up for learning more about our history, we can’t get enough of Digging Cincinnati History, which uncovers fascinating stories about the buildings and families that have played a part in Cincinnati’s narrative. The blog—which allows you to view the graphics in multiple ways (sidebar, snapshot, timeslide, flipcard, magazine style, etc.)—reveals charming photographs and artifacts from our city’s past. “I believe buildings have ancestors, just like people,” says blog author Ann Senefeld.

How did the blog start? “I turned my research into blogging at the suggestion of a friend…Blogging gave me a way to showcase the every day stories of Cincinnati history through buildings and to find clients who may be interested in researching their own properties.”

Epi-Ventures

One of the most underrated things about Cincinnati: our food! Fellow adwoman Courtney Tsitouris started the Epi-Ventures food blog in 2010. “I’m the kind of person who reads a cookbook in bed like a novel—and I think the really good ones are part biography, part textbook, part teacher, and part entertainer.”

We like her initiative and that entrepreneurial spirit that shows up throughout her posts. She seems to know exactly what makes her blog so popular when she describes what she aimed to do when she started the blog: “I wanted to tell a good story, share a good recipe, maybe share a technique, and call it a night. If I’ve done any of those things, I’m happy.”

Cincinnati Blog

Well, the name might say it all: The Cincinnati Blog covers all things Cincinnati—and its been around for quite some time. The blog almost acts as a watchdog—calling people, politicians, and even news outlets out and covering all things news, media, and Cincinnati-related. If you like great analysis and a strong opinion to go with, you’ll love to check in on this blog for the latest news you should know about.

Kate’s Random Musings

Katy Crossen, aka Kate the Great, has one of the most popular blogs in Cincinnati, Kate’s Random Musings. The title really does say it all: her posts have ranged from “Mother Nature Strikes Back,” to reflections on where she is in life, to opinions on the men of Downtown Cincinnati, to an amusing laundry list of what she’s fantasizing about, and even an Ode to George Bailey, among other things in its more than eight year run. “Sometimes I can be very silly, and sometimes I can be very serious, but it’s always personal and honest, and I think that’s why the blog resonates with people,” she tells Welt.

Perhaps adding some advice to both companies and individual bloggers alike, she adds, “I only write when I’m inspired by something, and I hope my readers find something they can appreciate in my posts, too.” One thing is for certain: no list would be complete with a mention of her blog, since after all, she’s been deemed by many as the leader of social media in Cincinnati.

Welt’s Smackdown

What do hipters, Peta, online dating, KFC and even Lady Gaga have in common? They’ve all been covered on our blog, the Smackdown. It’s one part pop culture, one part design, and of course, one part marketing strategy. And if I do say so myself, it doesn’t get any better than that…and in honor of our blog, here’s a look back at one of our earliest posts, with a line that still rings true today: “We are diverse in style and thought and yet we combine to be so LARGE for a small group.”

Have another blog that we should feature next? Hit us back at @weltbrand or @kimbrandling

Comment » | Welt

Photoshoppers Beware: The Self-Esteem Act

November 17th, 2011 — 3:38pm

Ladies, how many times have you stood in front of your mirror and analyzed the different parts of your body? Have you ever actually gotten to the point where your body is exactly the way you would like it to look?

Let’s face it: we’ve used firming crèmes, lengthening mascara, push-up bras, Spanx, and hair extensions just to feel pretty. I’ve even gone so far as to wear colored contacts! Our definition of “pretty” is often defined by pop culture and advertisements that are endorsed by gorgeous models with perfect…everything. So, regardless of the assumption that even the models in these photographs don’t actually look that good without digital alterations, we still feel bad about ourselves.

What happened to inner beauty and character in flaws? Or the beauty in smile-wrinkles and, God forbid, letting your personality shine?

These ridiculous standards are contextualized in advertisements that we consume every day. We can always complain about this, but what exactly can we do to help minimize these standards?
Continue reading »

1 comment » | Welt

Facebook: All About Me… And My Stuff

May 27th, 2011 — 7:29am

Facebook launched photo tagging for pages this month. Now anyone can tag products alongside the people in your pictures. I recently had first-hand experience of why this could be the new “power tool” for a brand’s page.

Last week, pleased with the results I was getting from an expensive new home appliance, I decided to post a photo of it. I was amazed one mediocre photograph generated more feedback in one day than anything I’d posted in weeks. How is it a vacuum cleaner can accrue so much attention?

Well, I’d ponied up for a Dyson. Thanks to great advertising, strong design, and an impressive price-point, the everyday Joe sees them as the leader of the vacuum pack.

My friends responded to the Dyson brand strong enough to act on it. The comments were equally divided between gentle ribbing and enthusiastic sharing of their own Dyson experiences. Continue reading »

3 comments » | Welt

Oprah, We Hardly Knew Ye…

May 24th, 2011 — 2:20pm

Right now, Oprah is invisioning the future

In 25 years, Oprah Winfrey turned a talk show into an international broadcasting empire and became possibly the world’s only beloved billionaire. Tomorrow, the last new episode of “The Oprah Winfrey Show” airs as she decamps to her OWN network. If you’re looking to reach the modern American woman, an ad on her show, network, website, satellite radio station,  or in her magazine is a great way to do it.

As the show is ending, we started kicking around some of the effects she’s had on marketing and building empires. Just a quick run down for you of various factoids related to America’s favorite talk show host, Oprah Winfrey. Continue reading »

Comment » | Welt

Social Media Answers the “Where?” Question

March 31st, 2011 — 1:22pm

The time to embrace location-based services (LBS) is now. According to Morgan Stanley analysts, mobile Internet usage will overtake fixed Internet usage within the next five years. Leading the forefront of mobile interests is geolocation. Just like the move from web 1.0 and web 2.0 being both content and technology-driven, the same is happening with geolocation as GPS capabilities improve and the perceived value of the resulting interactions from using LBS services increases. Continue reading »

Comment » | Welt

Back to top