For many families, a bucket of the Colonel’s chicken was one dinner that brought everyone together. It didn’t matter if the chicken was from Kentucky Fried Chicken, KFC, or Kitchen Fresh Chicken; each name represented finger lickin’ fun. Triggered by a carb counting country, Kitchen Fresh Chicken joined the bandwagon and attempted to convince consumers that their chicken was a healthier option. It seems this trend has now passed.

KFC is confidently challenging the pack and reverting back to their old ways. Perhaps they realized that consistent customers, the ones who provide profit, don’t care whether the food is lo-cal. They will eat it regardless. Continue reading »