February 2nd, 2012 — 3:41pm
Superbowl Sunday is watched just as much for the game as it is for the commercials. Getting a spot on the commercial is pricey, at a whopping $3.5 million bucks for a 30 second spot. But, is the price is worth it? Well, each year the commercials not only receive millions and millions of live impressions, but also stream virally on YouTube and are shared on other social media platforms. Blogs compare, experts rate, consumers comment, we all watch. An example? In 2000, when Anheuser-Busch aired their now iconic “Wassup” commercial, “Wassup” was adopted into American vocabulary after it aired. From commercial on the Super Bowl, into Merriam Websters. That’s impact.
This year, Welt noticed that, more than usual, Super Bowl commercials are being previewed before the big game. As of February 1, fourteen brands, including the ever so anticipated Volkswagen, had launched the commercials. But why? Anticipation makes the commercials all that more exciting. Continue reading »
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May 16th, 2011 — 1:44pm
I’m Jay and I’m the new Social Media guy here on the Welt Branding team. I guess you could call me the “Social Media Guru.” Personally, I prefer that only slightly to “Social Media Rockstar“, or “Social Media Ninja,” so I’m gonna go with “Social Media Super Hero” instead.
Sure I’m new, and I might do things a bit differently, but we are still gonna post the very best info that we can dig up covering marketing, pop culture, and the world at large, along with all the latest branding news, right here on the Smackdown. You should also check out our Generation Nerd and Gnome Flash blogs since we’ve got big plans for them.
I have been serving in the social media trenches for a while now. Twitter, Facebook, Youtube, Foursquare, Google Analytics? I love ‘em! They bring the whole world right to you. Communities, services, products and information that you couldn’t even imagine were out there – ones that didn’t even exist five years ago – you can now interact with all day, every day. Facebook brought back friends I hadn’t seen in a decade, while Twitter introduced me to scores of new ones who’ve changed my social life, for the better.
Need peer reviews of restaurants and services? They’re out there at the stroke of a key. Check-in at a restaurant on Foursquare and you might get rewarded. Got something to say? Blog it out. Need to figure out how you’re going to get measurable results on a project? Analytics are the key! Need to place an ad and reach a very specific audience? Check out how Facebook breaks down those demographics for you. Social Media is the future and at Welt we do it everyday!
I wanna hear from you: How do you “get social”? At work? At play? Are you tweeting but not checking in? Farmvilling it on the Facebook but not digging into crowd-sourced reviews on Yelp? What works for you? What doesn’t?
Got comments and suggestions for great blog posts? Hit us up:
(images courtesy of Image: zocalogroup.com and seminarjunkies.com.au)
3 comments » | Welt
January 5th, 2011 — 9:45am
It’s rare to recognize change while it’s happening. With the New Year fresh out of the box, it’s a great time to reminisce on the past year and see how things have progressed, or in some cases, regressed. So join me for a walk down memory lane, and let me show you what happened in 2010… in social media that is…
Go to our sister blog Generation Nerd for the whole story…
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October 4th, 2010 — 1:07pm
Viral Videos aren’t Always Favorites
For the better part of a month I’ve been trying to track down the office’s favorite YouTube videos. I do it because I’m nosy and have a compulsion to know what others are looking at (my office nickname is Hardy Boy). Our office is a cobbling of unusual (sometimes volatile) personalities that are fiercely independent. I would imagine that what they watch doesn’t exactly represent the general consensus of what is popular/acceptable, but, then again, they may provide some indications.
It’s part of my job to track what’s trending and what’s about to. For the most part my favorite videos aren’t the ones that go viral. They aren’t typically associated to any brand either. I thought maybe I was just an outlier, but after looking at some of my co-workers favorites, it became clear that going viral isn’t always associated with personal favorites.
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May 28th, 2010 — 10:10am
YouTube has a larger collection of untalented individuals than the entire Jersey Shore. Bazinga! Originally equipped with undeserving nerds wielding lightsabers and a troll with voice of Barry White, YouTube has since become the destination for more than an occasional laugh or tear (I swear it’s my allergies). It’s now a place to support a cause and learn about products. It goes beyond Internet fame, and translates into real world utility.
In only five years, Youtube has become a fixture of the Internet. My web routine (when I’m not at work, of course) includes checking mail and Facebook, then watching the latest videos on YouTube. The video giant is now gaining momentum with businesses, the Global Fortune 100 to be exact.
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