The City of Mason, Ohio asked Welt to create a web presence that would raise its brand image. Welt needed to create a digital marketing campaign that would allow the City to become more competitive in attracting businesses to come to “Ohio’s Largest Playground,” as well as help disseminate information better to its residents.
We created a cohesive and integrated digital platform on the web, resulting in a revamped branding and full redesign of all digital Mason property. The icon system we created for the Mason brand was leveraged to improve the end user experience on the site. Ultimately, the marketing efforts attracted new business to the Cincinnati suburb and helped the site be an informative center for the community.
