As a growing asset management company, establishing a strong brand identity had become a top priority for FTJ FundChoice. Welt redesigned the brand and corporate image for the company with a logo and tag pairing that clearly imparted the opportunity, strength, and value of establishing a relationship with the company.

The blueprint for the brand that Welt created was executed across sales materials that also carried repositioned messaging. Welt helped firmly establish FTJ’s breadth and depth of brand awareness in its category, achieving a 32 percent increase in sales within the first year alone.