Mission 5 Fitness, a private personal fitness facility offering one-on-one and small group training, was a gym with a unique atmosphere and top of the line equipment. We were asked to help Mission 5 combat the current negative perception regarding personal trainers and build the brand’s equity in a meaningful way.

Despite competing in a fragmented marketplace, Welt created a logo and stationery, and designed, developed, and launched a website with an empowering and authentic message to prospective clients that reflected what defined the Mission 5 brand.