Perfetti Van Melle, the third largest confectionery company in the world, came to Welt Branding seeking completely new in-store marketing execution for Airheads and Mentos, esteemed brands that are recognized, innovative, and unconventional in both product packaging and marketing. Welt was challenged with creating a persuasive point-of-sale tool given a new brand positioning for these products.

Welt designed space-conserving shelf danglers that successfully met the spacing and functionality constraints. Beyond creating fresh at-shelf design, Welt was also charged with creating another driver for the brand’s success: print ads for Airhead and Airhead Xtreme that highlighted the client’s sponsorship of Baseball Youth leagues and events.