Welt Branding was charged with designing and developing a website that would result in better search engine results and result in higher conversions for Saybrook Marketing Communications. Saybrook also wanted Welt to capture Saybrook’s personality while staying consistent with the existing brand framework and tone they had worked hard to establish. Welt successfully created an engaging and more optimized web presence for the public relations firm, resulting in greater brand awareness that has yielded company growth since the new website launch. The site captures Saybrook’s brand personality across all the site’s touch points and showcases Saybrook’s desired “classic” style and variety of services to better show the end value that the company delivers.
